Wordmark, logo, symbol or brand. Each of these words
has a different and specific meaning, but to the general consumer, they are interchangable. Their commonality
is in the function, the end result.

When one sees a symbol or reads a name or word styled
in a certain way, it identifies a product, an organization
or a company.

Ideally the "logo" should evoke a sense of what it
represents — the character of the company or product,
distilled down to it's very essence.

Although color is often linked to a logo, a good logo
must be able to stand on its own. A sucessful logo should
first be able to function in simple black and white.
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