• Redesigning community news sites for this division of Dow Jones, ensuring consistent branding and positive user experience
• Created design & flow for centralized online classified ad builder for 14 sites around the country
• Develop new, and reworking existing brands and sub-brands
Leslie Anders Graphic Design Warwick, NY • 2002-Present • Owner
• Design logos and websites for small businesses and non-profits
Cultural Heritage Alliance Philadelphia, PA • 1999-2002 • Art Director
•Clarified brand, created cohesive ID across print & web for this educational travel company:
catalogs, website, direct mail, posters, tour buses, backpacks
•Improved accuracy and efficiency through design management practices
• Re-structured architecture of website: page hierarchy & navigation
Leafstone/Hire Knowledge NJ & PA • 1999 • Freelance Art Director
• Created billboards, logos, packaging and print advertisements
Avancé Designs NYC • 1998 • Senior Graphic Designer
• Managed design staff, responsible for quality assurance, web & offset press checks
• Layed out catalogs & art directed photo shoots for Bally of Switzerland
• Designed packaging for spa line lotions, soaps & aromatherapy
The New York Botanical Garden The Bronx, NY 1998 • Interim Art Director
•Managed department creating signage, banners, brochures, invitations for this landmark
cultural / educational institution
Columbia House NYC • 1997 Music Advertising • Senior Art Director
• Headed-up design of highest profile Music Club ads, reaching over 15 million bi-weekly
1994-1996 • CD-ROM Direct • Senior Art Director
• Promoted to this supervisory position to coordinate staff producing CD-ROM Direct's promotional materials
•Developed CD-ROM DirectÕs website within Columbia HouseÕs site, format became standard
for other Columbia House Clubs
• Conceptualized, designed, created direct mail packages for the Music Club
1992-1994 • New Business • Art Director
• Lead the design and desktop production of the Get-A-Friend
promotions
for the Music Club
• Created first in-house designed direct mail test packages to become
controls:
Classical Club, provided a 19% lift; the Country & the
Contemporary Christian
markets, a 15% lift
• Developed departmental workflow procedures, reducing errors,
repetition
Creative Source NYC • 1991-1992 • Singer Design NYC • 1990-1991 • Home Life Insurance NYC • 1989-1990 • One World Design NYC • 1988-1989 • Graphic Designer
Masters Candidate: Design Management
The Cooper Union, NYC • 1984–1988
BFA: Graphic Design & Photography,
Full four-year scholarship
Die Kunstgewerbeschule, Basel, Switzerland • 1986–1987
Typography & Graphic Design,
Full one-year scholarship